Marketing Strategies For Toys 4 U Marketing Essay

Marketing Strategies For Toys 4 U Marketing Essay India, is one of the oldest civilizations in the world. Its rich traditions embedded in the very core of common Indian man, and its large cultural diversity are well known worldwide. The Indian toy industry, as old as this nation itself, has been nurtured and enriched under this intellectually rich background. Indian toys, which are manufactured all over the country, reflect the Indian cultural diversity in the range of items manufactured. India has expertise knowledge regarding toys making , gone are those days were people used to say India is underdeveloped country but now India has developed a lot from the past and started using all new kind of technologies with innovative ideas. The toy industry emphasises on Play with Safety and Learning. II ) A BRIEF HISTORY OF OUR COMPANY : We had a humble beginning in 1978, as a small scale unit U R TOY established at Raichur, a small town in Karnataka(India) by using local raw materials and procuring some vital inputs from Hydrebad, a capital city of Andra Pradesh, a neighbouring state. We employed 9 workers, 4 being women. Initially we marketed our products in our town and neighbouring areas within the vicinity of 100kms. A year later our products were known to the customers in the state of Karnataka and gradually we moved into the neighbouring states and then the entire nation. The Govt of Karnataka recognised our company and honoured us as one of the Best Entrepreneurs of Karnataka which motivated us to enter the national market. By the turn of the century, our company in order to expand, has renominated the Board of Directors, restructured the personnel by appointing designers, researchers, marketing experts, quality control department was also established and marketing strategy was reoriented to suit the need of the hour. For effective production and marketing and business promotion we moved to Mumbai, the Business City of India. Our companys name was changed as Toys 4 U pvt ltd. After moving to Mumbai our business expanded domestically and also overseas. The demand for our toys increased rapidly in leaps and bounds as a result of offering good quality and renovated products. Our neighbouring countries like Srilanka, Pakistan and Bhutan were impressed and our minds opened for International penetration. Our company manufacturers toys from diverse raw materials like plastic, wood, rubber, metal, textile etc different kinds of products like Wooden toys, Teddy bears, Police patrol, Military patrol , Trick stuffs, Boats, Automobile and Locomotive, our automobile include Action set, Pop-up boats, Coin banks, Science fiction, Toy bank,  wolf, Letter box, Huge boats, Mini recycle, Recycled Extra space, Balls, Kit bags, Floor ludo, Trick lock, Puzzler, Magic box, Shock diary, WWE champions toys, Adventurous toys, Robots, Remote control cars and bikes and many more. Our company is making use of Indian skills of master craftsmanship and creative designing and predominantly labour intensive. Our strong points are skilled work force, diverse range of products, focus on innovation and creativity with emphasis on learning and education. being a leading and long established toy making company in India which has major share in domestic and asian toy market, wishes to go global with special penetr ation into the UK toy market, with our high reputation and goodwill in the national and asian market, where we have treated our customers as kings and offer them high quality products at a justified price, without exploiting the customers. We wish to convert all our research findings and also production expertise wish to manufacture innovative and eco-friendly toys and offer them at the UK toy market. III ) MARKET EXPANSION: Now we are more focused to export our products to UK. UK comprises of 4 Main countries viz: 1)England 2)Scotland 3)Wales 4)Northern Ireland. United kingdom or Great Britain is located in Northwestern coast of continental Europe. It is a unitary state consisting of four countries England, Northern Ireland, Scotland and Wales U.K. has a Constitutional Monarchy System . The head of the state is Queen Elizabeth 2. It is a developed country with one of the largest economies in the world- (www.friendzline.com). Data UK England Scotland Wales Northern Ireland Area (km2) 242,514 130,281 77,925 20,732 13,576 Population* 59.8 50.1 5.1 2.9 1.7 (millions) (www.friendzline.com) Our Company wish to reap the benefits of globalisation as participating, in international business is easier, safer and also profitable. Our Government has been promoting exports of toys to our trading partners, the UK being one. The Sports Goods Export Promotion Council (SGEPC), a Government of India sponsored organisation looks after the promotion of exports of Indian toys from India. With our Price competitiveness, quality and Innovative products, we have a strong belief to have effective penetration into the UK market and assured promising future for our toys. The response we received from the visitors at Spielwarenmesse International Toy Fair, the largest toy fair shows in the world, held at Dubai recently has boosted our morale to go international and the feedback we received from the visitors was very positive and our mission to offer toys of global standards was achieved. Hence, we piously hope that our entry into the UK market will yield bountiful results. Our company by going global, can benefit from economies of scale, division of labour and specialisation , extended marketing will help us to spread our risk and also make best use of advanced transportation and communication. as both The UK and India being members of the WTO and staunch followers and staunch believers of globalization philosophy, our company will definitely benefit by spreading our wings into the UK. IV ) ECONOMIC FACTORS WHICH WILL HELP US TO ENTER THE UK MARKET. The buying power of a Britisher is far better than Indian, hence marketing our products will not be a problem. The toy market will be favouring our products as the macro economics variables are showing a positive potential growth, of the entire UK market. The exchange rate stability between Pounds and Rupees is a sign of assured profits for our company and customers in the UK are offered at stabilised prices. As a true follower of WTO norms, both the countries trade policies are not vindictive against each other. Customs imposed on exports and imports will not have remarkable effect on the sale of our toys in the UK. Historically, our country was a colony of Britishers and there has been a lot of exchange taking place in terms of our culture, tradition, and heritage. English is part of our life, hence language barrier is not a major hurdle in pursuing ourselves into the UK market. The International property Rights has assured our brands a safe and smooth sale in the UK market. Thanks to TRIPS(Trade Related Intellectual Property Rights).There is no corruption, nepotism, red tapism which is very important area of cost cutting for our products. Clean and Transparent administration in the UK, efficient bureaucrats and sensible trade transactions, the political stability and political will for stronger trade ties with India is an added booster dose for our company to enter the UK market. The needs of our home market and the UK market are to some extent may vary, as the maturity level of British children are at comparatively lower age, our products must cater to these needs. The UK market is more competitive as top toy makers of the world already in the market. The customers preferences changes very quickly when compared to Indian market preferences. So we must cater to these changes and also we wish to break the products homogeneity. For ex:- Robot toys with command sensors may prove to be a better product for the children of the UK. We should be aware of our competitors product strategy and offer novel products at buyers price without affecting our profits and we should go slow with penetrating pricing to have a say and stay in the market. We are also aware of the need for price cutting if need arises, as we want to grow slowly in our new marketing destination like rural and semi urban areas. V ) TOYS 4 U S MARKETING SRATEGIES ON 4PS OF MARKET. 4 Ps of Marketing- Product Price Promotion Place. Product- So here the product is Toys, our company has many innovative ideas to restructure these toys and attract the customers as much as we can and have an ability to top the chart. We are more concerned about customers needs and wants. Price- Our company is not much aimed to get huge profits, our main aim is to satisfy the customers by rendering them good service with good quality toys. Price varies from one toy to the other but the price of toys is not that expensive, all class of people can afford and buy our products. We try our best to exceed customers expectation and customer satisfaction will be far more than the price they pay for our toys. Promotion- Our Company wish to promote our products through effective Advertising, Direct Marketing, Sales Promotion and Publicity. As we are making our maiden effort in selling toys in the UK market, it is very important to make our product known to everybody in the UK market, which can be done through advertising our products in all means possible. T.V ad is the best way to make the customer know about our company and our toys, more funds are allocated for this area. Advertising about our company and toys in magazines, newspaper and radio is also a important area to create awareness about our product. Direct and net marketing where we will directly contact the customers by telephone, e-mail, newspaper and magazines, will add to promote sales of our products. Place- Our Company is very keen that all the customers in the UK must get our products at their doorsteps, Among all the four Ps which I have discussed above plays a vital role in reaching the customers easily and quickly, Our toys can be bought in all super market, departmental stores and big malls all throughout the UK and even our company wants to exploit untapped markets ( Rural areas, semi urban areas remote and inaccessible areas) VI ) HOW IS FRIENDLY WITH CUSTOMERS. Above all our mission is to keep our customers safe and secure. Toys 4 U manufacturers are very much keen regarding environment, so we are manufacturing eco friendly toys which will not harm the environment. All complaints and suggestions are honoured. Best satisfaction is rendered to all the customers, Customer is a king in the market we the manufacturing units are their saviours. Our team is dedicated and honest to provide A class customer service. Our team strives to find out customers difficulties and problems. Our service to the customers is 24/7 with a toll free number 1800-123454 and e-marketing to solve problems online for the benefit of the customers. Customers can feel free to return the product back if they are not happy with a valid cash paid bill. VII ) SWOT ANNALYSIS OF TOYS 4 U. Strengths- à ¢Ã¢â€š ¬Ã‚ ¢ Our Toys 4 U manufacturing unit in Mumbai (India) is the largest toys manufacturing and selling unit in the nation. à ¢Ã¢â€š ¬Ã‚ ¢ More than 350 trusted employees. à ¢Ã¢â€š ¬Ã‚ ¢ Our Company is serving since 1978 which is the positive point, 32 years old company with lots of expertise knowledge in toys field. à ¢Ã¢â€š ¬Ã‚ ¢ It has been popular brand among the people in India and other asian countries. à ¢Ã¢â€š ¬Ã‚ ¢ Our manufacturing company is eco-friendly Save Earth Save People. à ¢Ã¢â€š ¬Ã‚ ¢ Customer service is A-1. à ¢Ã¢â€š ¬Ã‚ ¢ All our customers are guaranteed with new, different toys and renovated toys. à ¢Ã¢â€š ¬Ã‚ ¢ People can order or purchase our products online through www.toys4u.com Weakness- à ¢Ã¢â€š ¬Ã‚ ¢ There are some obsolete and worn-out equipment. à ¢Ã¢â€š ¬Ã‚ ¢ It is difficult to capture and dominate the foreign market. à ¢Ã¢â€š ¬Ã‚ ¢ It is hard for the company to gain the No. 1 position in the market. Opportunities- à ¢Ã¢â€š ¬Ã‚ ¢ Arrival of new technologies à ¢Ã¢â€š ¬Ã‚ ¢Ã‚  Manufacturing and Marketing of  existing product in current and new markets. à ¢Ã¢â€š ¬Ã‚ ¢ Joint ventures and mergers with other companies help us to capture international market. Threats- à ¢Ã¢â€š ¬Ã‚ ¢ Keen and tough competition in the market from Hal-mart, ToysRus, Amazon and others. à ¢Ã¢â€š ¬Ã‚ ¢ Tariffs and taxes keep on changing. à ¢Ã¢â€š ¬Ã‚ ¢ New player entering into the market. à ¢Ã¢â€š ¬Ã‚ ¢ Television, Computer games, online games and networking sites like Face book, Twitter and Orkut may divert the interest towards toys. à ¢Ã¢â€š ¬Ã‚ ¢ Japanese and Chinese companies manufacture low cost toys and export those in different part of the world. à ¢Ã¢â€š ¬Ã‚ ¢ Increased trade barriers, new rules and regulations. pvt ltd. VIII ) CONCLUSION The success of an entrepreneur depends on his commitment to his enterprise. We are committed to our business and our success story hitherto is a motivating force towards achieving our business goal of having a strong stay in the UK toy market. We have tried our best to understand what the UK customers needs are and how best the UK market has to be catered to, which will also be our top business priority. In converting our dreams into reality we wish to follow a practical approach and reach the destination of the sustained stay in the UK market and gain the confidence of the UK customers. IX ) REFERENCES. Toy market, (2010), available online from the source (www.friendzline.com), [accessed on 28th October 2010]. Toy images,(2010),available online from the source (www.google.com),[accessed on 27th October 2010].

A Growing “Threat” to Society Essay

The Internet is one of the most powerful sources of information today. Thus, it has the capacity to enlighten, as well as to mislead. This double-edged potential has turned the Internet into the latest avenue for terrorism. Terrorists are now harnessing the power of the Internet to wreak havoc among the public (Conway, 2002). Terrorists use the Internet mainly as a propaganda tool – it is a venue wherein they publicize their cause or explain their ideological justification without misinterpretation or censorship. As of 2002, a majority of the 33 groups deemed foreign terrorist organizations by the United States State Department had their own web sites. There are also many other websites, that, despite not being related to any terrorist group, provide information on how to commit terrorist activities such as bomb-making. The latter often escape criminal prosecution due to the First Amendment, which guarantees freedom of speech to the general populace (Conway, 2002). The very idea of cyber-terrorism, however, is not without contention. For one, it is still not clear as to what differentiates cyber-terrorism from freedom of expression. Also, there are certain Internet-related crimes that cannot be considered as cyber-terrorism, although they inflict damage upon the public. Indeed, terrorism in itself is already a notoriously difficult concept to define. The addition of computers to it further complicates the idea (Conway, 2002). The Internet: A New Weapon The Internet was originally intended as a means of resuming contact in the event of a nuclear attack. But due to its speed and convenience, it is currently a major venue for information, communication and commerce. As of September 2006, there were more than 1 billion Internet users worldwide (Vatis, 2006). With just one click of a mouse, an entrepreneur in Germany can deposit funds to a bank account in Switzerland and talk to a London-based cousin face to face through a web camera. A student in California, meanwhile, can learn everything about the Great Wall of China with merely a few keystrokes. After 9/11 It was only after 9/11 that the very concept of cyber-terrorism was actually developed. Before 9/11, Internet-related crimes were usually in the form of sending pornographic email to minors, defacing web pages, stealing credit card information and launching computer viruses (Conway, 2002). After 9/11, however, US officials realized that terrorist organizations could use the Internet to generate more bloodshed (Weimann, 2004). Al-Qaeda, for instance, could launch missiles or biological weapons to the US by simply pressing the â€Å"Enter† button of a laptop (Stohl, 2006). To a certain extent, the fears of the US were well-founded. In November 2000, an electronic attack was carried out from Pakistan against the Washington-based pro-Israeli lobbying group American Israel Public Affairs Committee (AIPAC). Aside from defacing AIPAC’s site with anti-Israeli commentaries, the attacker likewise stole some 3,500 email addresses and 700 credit card numbers, sent anti-Israeli diatribes to the addresses and published the credit card data on the Internet. The Pakistani hacker, known by the alias â€Å"Dr. Nuker,† claimed responsibility for the incident. It turned out that â€Å"Dr. Hacker† was a founder of the Pakistani Hackerz Club, an organization whose objective was to â€Å"hack for the injustice going around the globe, especially with (sic) Muslims† (Conway, 2002). The aforementioned cyber assault was not without precedent. The Lebanese Shiite Islamic group Hezbollah established its collection of web sites in 1995. At present, the group has three websites that can be viewed in either English or Arabic – one for its press office, another to describe its attacks on Israeli targets (http://www. moqawama. tv) and a third, Al-Manar TV, for news and information (http://www. manartv. com). These websites regularly provide the latest information about Hezbollah, including press statements, political declarations, photos, video and audio clips. An email address is also provided as contact information (Conway, 2002). After 9/11, as a result, federal agents issued subpoenas and search warrants to almost every major Internet-based company, including America Online, MSN, Yahoo! and Google. In addition, many web sites were subjected to official closure by the Federal Bureau of Investigation (FBI). Included among those that were closed down were radical Internet radio shows such as â€Å"IRA Radio,† â€Å"Al Lewis Live† and â€Å"Our Americas. † The â€Å"jihad web ring,† a collection of 55 jihad-related websites, lost dozens of its sites due to pullouts by Yahoo! Lycos Europe, meanwhile, created a 20-person team to filter its websites for illegal activity and terrorist-related content (Conway, 2002). Cyber-terrorism: Is There Really Such Thing? One of the most common arguments against cyber-terrorism is that it is an imaginary threat (Lacey, 2007). Contrary to popular perception, there is a minimal chance that cyber-terrorists would exact harm on innocent people by attacking corporate and governmental computer networks. As of this moment, terrorist organizations use the Internet only for fundraising, communications and propaganda. There is the possibility that terrorists might use computers as weaponry to a significant degree, but this will â€Å"probably happen in the (distant) future† (Conway, 2002). At present, terrorists would draw more attention to their cause by setting off bombs instead of hacking bytes (Conway, 2002). Instead of getting extremely paranoid about cyber-terrorism, the government should instead focus on eliminating cyber attacks against companies. As of July 2002, hackers had successfully launched at least 180,000 Internet attacks against more than 400 public, private, governmental and non-profit organizations. The brunt of these attacks fell on the power and energy industries, as well as on the technology and financial services. If left unchecked, these cyber attacks would be very detrimental to consumers – in order to make up for their losses to hackers, owners of the above-mentioned industries will have to raise the prices of their products and services (Fishman, Jospehberg, Linn, Pollack, Victoriano, 2002). Conclusion Paranoia over cyber-terrorism is very dangerous. Aside from diverting attention from more serious crimes such as cyber attacks, it violates civil rights and liberties. Under the guise of â€Å"fighting terrorism,† even websites whose only crime was to express radical ideas were closed down. While it is the duty of the state to safeguard its constituents from danger, doing so should not infringe their inalienable rights. It is true that terrorism might turn to cyberspace in the future in order to spread even more fear and bloodshed. But before the government rushes out to eliminate â€Å"cyber-terrorists,† it must first have a clear-cut concept of what constitutes cyber-terrorism and what makes a cyber-terrorist. Otherwise, the government will end up worse than the terrorists that it aims to get rid of. References Conway, M. (2002). What is Cyberterrorism? Current History, 101, 436-442. Retrieved October 17, 2008 from Academic Research Library. Fishman, R. M. , Josephberg, K. , Linn, J. , Pollack, J. , & Victoriano, J. (2002). Threat of International Cyberterrorism on the Rise. Intellectual Property & Technology Law Journal, 14, 23. Retrieved October 17, 2008, from ABI/INFORM Global. Lacey, D. ComputerWeekly. com. (2007, April 29). How Real is the Threat of Cyber Terrorism? Retrieved October 17, 2008, from http://www. computerweekly. com/blogs/david_lacey/2007/04/ how_real_is_the_threat_of_cybe. html Stohl, M. (2006). Cyber Terrorism: A Clear and Present Danger, the Sum of All Fears, Breaking Point or Patriot Games? Crime Law Soc Change, 46, 223-238. Retrieved October 17, 2008 from SpringerLink. Vatis, M. (2006). The Next Battlefield: The Reality of Virtual Threats. Harvard International Review, 28, 56-61. Retrieved October 17, 2008 from ABI/INFORM Global. Weimann, G. United States Institute of Peace. (2004, December). Cyberterrorism: How Real Is the Threat? Retrieved October 17, 2008, from http://www. usip. org/pubs/specialreports/sr119. html#threat

Beauty And The Beast By Walt Disney - 1506 Words

Often considered to be one of Disney’s greatest animation films, Beauty and the Beast is a 1991 musical romance, which tells the tale of Prince Adam and Belle. The story starts with the Prince being cursed to come a Beast by an Enchantress, who saw his arrogance and inability to love. The only way for him to break the spell would be to love and earn love in return, before the last petal of an enchanted rose falls. Ten years later, an old man, Maurice, lost in the nearby forest, seeks shelter in the Beast’s castle. The Beast imprisons him until his daughter, the beautiful bookworm Belle, who dreams of adventure and travel, finds him and offers to take his place and remain in the castle forever. The relationship between the Beast and Belle†¦show more content†¦By 1991, The Little Mermaid and the 6th Disney princess, Ariel, were still talked about and received less than positive reviews from feminists. Wanting to change the conversations, and create a new type of heroine, Disney chairman Jeffrey Katzenberg revisited an old project: turning Jeanne-Marie Leprince de Beaumont’s tale La Belle et la Bà ªte into a children’s animated musical. To do so, and after hitting a few creative walls with male screenwriters, Katzenberg hired Linda Woolverton to write the script of Beauty and the Beast, and who would consequently become the first woman to ever write a Disney animated feature. As she explains in a Los Angeles Times article written by Elaine Dutka, Woolverton was influenced by the women’s rights movement and â€Å"drew inspiration from Little Women. ‘There s a lot of Katharine Hepburn in Belle,’ she explains. ‘Though the character of Jo is more tomboyish, both were strong, active, women who loved to read--and wanted more than life was offering them’† (Dukta par. 3). In fact, Katherine Hepburn’s portrayal of Jo March is at the basis of Belle’s love of reading and bravery, lead ing the team of writers to give Belle more to look forward in her life that romance and marriage. Furthermore, Woolverton conceived this character to be a feminist, a heroine who, although living in the 18th

National Security Council ( Nsc ), And Department Of Defense

ORGANIZATIONAL OVERVIEW Name of the Organization: President, National Security Council (NSC), and Department of Defense (DoD) Components involved in the USS Mayaguez Incident, 12 Their Mission: President Ford outlined three objectives for the rescue of the USS 1) Basic recovery of the vessel and crew 2) Avoidance of hostage negotiations 3) Reinforce the United States through a display of force According to John Guilmartin in his book A Very Short War: The Mayaguez and the Battle of Koh Tang, priority was given to the first objective, which dictated the obligation of forces to the rescue attempt (1995). Size of the Organization: Directly, there were roughly 1000 personnel involved in the incident. Indirectly, the numbers could extend to include Cambodia and Vietnam, but we examine only the directly involved parties, most notably, the participating Department of Defense units and the Merchant Marines. Date of Incident: 12 Incident Summary: The Mayaguez Incident was a Presidential mission to recapture the U.S. Merchant Ship S.S. Mayaguez in international waters. The ship and its 39 crew were seized on May 12, 1975, off the coast of Cambodia by Khmer Rouge forces who approached the ship in gunboats. The Mayaguez crewmembers and ship were eventually repatriated, and the operation was hailed as a victory for the administration of President Gerald Ford as well as the Khmer Rouge. However, by the military directly involved in the action, itShow MoreRelatedThe Roles of The National Security Enterprise 1301 Words   |  5 PagesThe National Security Enterprise (NSE) is the overarching government apparatus responsible for national security decision making. This is generally thought of as the National Security Council (NSC) and the Department and Agencies they represent. 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